Bouncebackability – the ability to recover after a setback - may have only became a real word in the last few years, but it has been going on for centuries.
Richard Branson and Virgin have never been afraid to take risks, some of which haven’t always come off exactly as hoped. But with bouncebackability, they have got back on top.
Richard Branson and Virgin have never been afraid to take risks, some of which haven’t always come off exactly as hoped. But with bouncebackability, they have got back on top.
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