The idea behind the Blue Ocean Strategy is, you need not to worry about competition because you will be in a class of your own. You will be able to shape yourself as a dynamic professional unfazed by competition with the ability to strategize and create your own market space in an increasingly competitive world!
The famous Blue Ocean strategy was coined by Harvard professors Kim & Mauborgne – after the analysis of more than 150 winning business players from 1880-2000.
According to the Blue Ocean strategy, demand is created rather than fought over. In Blue Oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue Ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.
In sharp contrast, Red Ocean industry boundaries are defined. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the Red Ocean bloody.
The corner-stone of Blue Ocean Strategy is 'Value Innovation'.
Keine Kommentare:
Kommentar veröffentlichen